AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Microsoft Is ‘Cooler’ Than Facebook And Twitter, Says Poll [STUDY]

A new poll has found that the new-look Microsoft is considered “cooler” than both Twitter and Facebook, with recent changes in the software maker’s image and product range raising its profile amongst young adults.

Just under half (50 percent) of respondents to the Reuters/Ipsos poll rated Microsoft as cooler now than it was a year or two ago, which was good enough to rank the Redmond giant above both Twitter (47 percent thought Twitter was cooler now) and Facebook (42 percent).

Despite falling somewhat into Apple’s shadow, Microsoft has remained an important and incredibly successful global company, and its new Surface tablets, alongside Xbox and Kinnect, have boosted the brand’s image with younger users.

Google’s Android brand finished top of the survey, with its 70 percent coolness rating beating even Apple (60 percent).

The study also revealed that while 90 percent of 18-29 year-olds use Facebook, just 50 percent use Twitter, 42 percent use Pinterest and 32 percent use Tumblr.

(Source: Reuters.)

Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!