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One Important Metric Where Twitter Has A Huge Advantage Over Facebook

One Important Metric Where Twitter Has A Huge Advantage Over Facebook

Twitter’s stock has enjoyed a little bit of an uptick this week, jumping 11 percent on Wednesday after a much-needed buy upgrade from Nomura.

However, share prices are still down some 45 percent this year and Twitter still needs to convince a skeptical investor market that it’s a good bet for the future, particularly when compared to its great rival, Facebook.

But there’s one area where Twitter has a big edge over Facebook: operating margins.

Operating margins are calculated by dividing operating income by net sales. Twitter’s operating margins in 2013 were minus 2.8 percent. Facebook’s? 48.3 percent.

One Important Metric Where Twitter Has A Huge Advantage Over Facebook

Sure, Twitter is still at least two years behind Facebook in its overall growth curve, but that gives CEO Dick Costolo’s company an advantage going forward. As Costolo noted after Twitter’s IPO last year:

“There’s nothing structural about Twitter that prevents us from having the kind of margin profiles of our peer group. We are investing for the long term. We think this is a long-term company—a company for which there is a fantastic use case for every person on the planet.”

Twitter’s potential in this area should lead to some juicer profit margins in the years to come, and with that, renewed confidence from investors.

(Source: Quartz.)

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