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Twitter’s Latest Experiment: ‘Trends’ That Explain Why Something is Trending

Twitter's Latest Experiment: 'Trends' That Explain Why Something is Trending

Twitter experiments with at least one new feature each and every day, and while most of these are simply that – experiments – some do move out of the beta process and become system-wide.

The platform’s latest venture, which it’s testing on its usual small subset of unsuspecting users, could actually be really useful: a Trends box that shows exactly why something is trending.

Normally, Twitter’s Trend box is a simple list of 10 items that is displayed on the left sidebar on Twitter.com. It looks like this:

Twitter's Latest Experiment: 'Trends' That Explain Why Something is Trending

You can click on any trend to see tweets talking about that item, which can give you an indication of why it’s trending, but sometimes it can be a little vague and hard to figure out.

However, with the experiment, each trend has a sentence of copy below which explains exactly why that item is trending, like this:

Twitter's Latest Experiment: 'Trends' That Explain Why Something is Trending

As you can see this is a lot more useful for Twitter users. Is this a feature you would welcome? Hit the comments to let us know.

(Hat tip: The Next Web.)

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