Twitter’s TV conversation targeting product, which allows networks and brands to promote tweets to users who engage with specific shows, launched in the U.S. and United Kingdom back in November, and now the service has rolled out to Brazil, Canada, France and Spain.
Twitter is also beta testing targeting in Argentina, Australia, Germany, Italy, Japan and Mexico, with tests in Austria and Ireland starting in the coming weeks.
“Across the board, we see that when advertisers coordinate their TV and Twitter strategies, users respond,” writes Oliver Young, product manager of revenue at Twitter. “In fact, a recent study we conducted with @The_ARF and @FOXTV showed that more than 92% of Twitter users exposed to TV or brand mentions in Tweets have taken action: driving TV tune-in, generating website visits, and increasing brand consideration.”
(Source: Twitter Blog.)
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