Twitter To Launch Their Own URL Shortener Soon (And Won’t Be Giving Users A Choice)

Twitter CEO Evan Williams on Twitter’s lack of an internal URL shortener:

“We want to solve that problem. Everyone else has solved that problem. We are probably not going to give people a choice. If they want to use a different shortener, they can use a different app.”

Ouch. Is this the end for bit.ly? Or is this undeniably insular (and dare I say, Apple-worthy) attitude simply going to drive more people away from Twitter.com in favour of clients like TweetDeck and (assuming they open the barn door a little) HootSuite?

Source: TechCrunch

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