Twitter is a U.S. company and the States has always been the platform’s rock, accounting for the biggest majority of its users and the most tweets. Indeed, new data from eMarketer reveals that almost 50 million people will use Twitter in the U.S. in 2014, which represents about 15 percent of the population.
That number is expected to rise over the next five years, reaching 64.9 million users – 19.7 percent of the population – by 2018.
A good percentage of this growth is expected to come from older users of Twitter, although the core audience will remain in the key 18-44 demographic, albeit one that is growing at a slower pace.
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