How To Dramatically Improve Twitter In Five Minutes (Or Less)

1. On Twitter.com, visit your following page.

2. Scroll through all the people you are following on a page-by-page basis.

3. As soon as you see an avatar you do not recognise, click on it (open in a separate tab or window for convenience).

4. Still not ringing any bells? Here’s where you have to make a decision: either unfollow or engage with that person.

5. Repeat.

Believe me – in just five minutes or less I guarantee you’ll find a number of people you have likely never seen and will have no memory of even following. And if you never, ever notice these people in your timeline, and you never, ever engage with them (and vice versa), then why are you following them?

But here’s the cool part: make the decision to engage with that person, and you’re going to be starting up a new, and potentially wonderful, relationship.

But I’m following thousands of users. I don’t recognise any of these people. This will take FOREVER!

Ah. Better get started, then.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.