Microsoft has a vision: an Xbox in every living room, with the device becoming the central entertainment unit for the family.
Entertainment, of course, is a very expansive term, and now that description – and Microsoft’s vision – includes social media, as yesterday the Redmond giant announced that more than 45 new apps are coming to Xbox One and Xbox 360, including Twitter and Vine.
With the launch of Xbox One last year Microsoft introduced gamers to a wealth of entertainment apps, including TV and movies, as eel as Microsoft products such as Skype. Now they have their sights set on social.
“Xbox fans are spending more time than ever on the console, spending more than five hours a day on Xbox One,” said Yusuf Mehdi, Corporate Vice President, Devices and Studios at Microsoft. “Today as we announce new commitments from dozens of our partners, including deep integration with experiences like Twitter and Vine, we hit an important milestone in our journey to deliver unique experiences on Xbox. We’re thrilled to break new ground in social TV experiences like we’re doing with Twitter on Xbox One.”
“People turn to Twitter every day to enjoy and engage in the real-time conversations about their favorite TV shows,” said Jana Messerschmidt, VP Business Development and Platform at Twitter. “We’re enhancing that experience on the Xbox One with a unique Watch with Twitter integration. It will now be easier to discover what shows are trending in real-time on Twitter, tune-in and follow the conversation right from within the Xbox One interface. We are excited to work with the Xbox One team and continue to deliver unique entertainment experiences.”
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