More than half of young adults aged 18-34 in the United Kingdom use their smartphones for the majority of their social media use, compared to less than one third of 35-54 year olds, reports a new study.
Kinetic polled regular users of social media aged between 18 and 80 in the UK and discovered that 54 percent of 18-34 year olds use their smartphones as their main device for social networking, with 38 percent preferring their desktop and just 8 percent reaching first for their tablet.
The study also found that 29 percent of respondents regularly used Twitter (with more than half of these doing so outside of the home), compared to 70 percent for Facebook (59 percent outside of the home) and 13 percent for LinkedIn (52 percent outside of the home). Google+ and Instagram were both in just by just one in ten respondents.
- 70% of College Students Post to Snapchat Daily (Twitter: 46%, Facebook: 11%) [STUDY]
- 83% of Fortune 500 Companies Have Active Twitter Profiles [STUDY]
- 66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY]
- 99% of Social Media Posts Generate Almost no Engagement [STUDY]