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How To Pitch: Texas Highways

Find an unusual way to cover the Lone Star State to break into this travel book

February 2, 2011
[EDITOR'S NOTE: Texas Highways's editors have declined to participate in the "How To Pitch" column. Therefore, please use these pitching guidelines with caution as some information listed may be outdated.]

Circulation: 210,000
Frequency: Monthly
Special issues: Big Bend (February), Wildflowers (April), Summer Vacations (May), Coast (June), and a themed issue every September.

Background: Texas Highways, the travel magazine owned and operated by the state of Texas, boasts subscribers in all 50 states and 100 countries. It was founded in 1974 by order of the state legislature, and it's a glossy magazine that "encourages travel within the state and tells the Texas story to readers around the world." Bottom line: All stories should inspire the reader to travel to and within the state of Texas....

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