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How to Pitch: Texas Highways

Texas tourist-targeted, hit the Lone Star state's Highways to pitch this pub

December 15, 2006

Circulation: 250,000
Frequency: Monthly
Special issues: "The Wildflower Issue" each April, and a theme issue each September, chosen at least a year in advance. The September 2007 theme is the backroads of Texas.

Background: Texas Highways, the travel magazine owned and operated by the state of Texas, boasts subscribers in all 50 states and 100 countries. It was founded in 1974 by order of the state legislature,...

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