'The expression' of New England culture, this bimonthly seeks freelancers' regional stories
By Jeanne O'Brien Coffey -
May 2, 2013 Circulation: 350,000 Frequency: Six times a year Special issues: May/June Travel issue
Background: When Yankee launched in 1935, the publication's main mission was to preserve the iconic culture of New England that founder Robb Sagendorph feared was vanishing from the landscape. While the editorial focus has evolved to embrace color photography and service pieces over its storied history, it is still true to its roots: offering unique and often very personal perspectives on the six New England states.
"Our mission has always been New England. Is it about place? Is it about people interacting with place? That's the first thing we ask and it's the filter for everything -- does it say something about New England?" said editor Mel Allen, who started with the publication 31 years ago, writing for every department on his way up the masthead.
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