This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.
|Back to Home > Content > How To Pitch > How To Pitch: Destination Weddings & Honeymoons|
Special Issues: Worldwide Guide (Jan/Feb); Honeymoon Guide (included with the Nov/Dec issue)
Background: Destination Weddings & Honeymoons was launched by ISLANDS Media in 2002, focusing on honeymoon travel and the then burgeoning trend of destination weddings. In the years since, as the destination wedding market has exploded to 25 percent or more of the wedding market, DWH has grown along with it. In 2005, the mag was purchased by Bonnier Corporation, although the mission remains the same: "To speak to readers directly and give them the targeted planning help and ideas they need to get through the experience with minimum stress and maximum joy," said editor-in-chief Susan Moynihan.
DWH readers are older than the traditional wedding couple (30 years old), have a higher household income and are well-traveled; 91 percent of readers have active passports, and they spend twice as much on their honeymoons as traditional couples.
"Most bridal magazines focus on traditional weddings (receptions, etiquette, fashion), devoting only a small percentage of their coverage to the specifics of planning from afar and even less of their coverage to honeymoon travel," said Moynihan. "That's all we do, all the time. We are inclusive of different lifestyles and customs and celebrate culture, travel and sense of place."...