Hacks and flacks gathered at Varnish last night for the Waggener Edstrom-hosted panel on: "Embargo 2010: An Industry Discussion on Future Rules of Media Engagement."

Though panelist Dylan Tweney, editor of Wired.com's GadgetLab, kicked off the discussion by saying, "I think the word 'embargo' derives from a Latin phrase that means 'f--- you'," the discussion, which was moderated by Sam Whitmore and included a lot of back-and-forth with the audience, was mostly collegial with both PR folks and journos trying to figure out what makes the most sense in an age when anyone can be a publisher, not everyone plays by the rules, and minutes can mean the difference in thousands of pageviews.

No conclusions, though. Some journalists still like embargoes, because they provide the time necessary to do comprehensive reporting, but many are getting increasingly frustrated by the frequency with which embargoes are being broken.

The impetus for the event was TechCrunch editor Michael Arrington's recent declaration that embargoes are dead. Arrington was originally scheduled to appear on the panel but backed out earlier this week.

Rafe Needleman, CNET, Paul Boutin, VentureBeat, John Hipsher, Waggener Edstrom

More pix, after the jump.

Bill Snyder, InfoWorld, and Damon Darlin, New York Times

Harry McCracken, Technologizer, and Tweney

Robert Mullins, Examiner.com, Nicole Wasowski, Lewis Global Public Relations, Morgan McLintic, Lewis Global Public Relations

Mark Glaser, PBS' Media Shift, and David Needle, Internet.com

Yardena Arar and Eliane Fiolet, Ubergizmo

Bobbie Peyton, Burson Marsteller, Laura Perez, Burson Marsteller, Nora Upalawanna, Burson Marsteller, and Connie Zheng, Text 100 (but soon to be Burson Marsteller)

Panelists: Glaser, Darlin, Tom Foremski, Silicon Valley Watcher, Tweney