Couldn't make it to the two-day UC Berkeley Media Technology Summit at Google today, to explore the intersection of journalism and new technology? No worries. We've got you covered.

Among the speakers: John Temple, former editor and publisher of the now defunct Rocky Mountain News; Michael Franklin, Professor of Computer Science, UC Berkeley; Gene Munster, a senior research analyst at Piper Jaffray who studies the Internet and digital media; Bradley Horowitz, vice president of product management at Google; Blair Westlake, Corporate Vice President for Media and Entertainment at Microsoft; Lila King, senior producer for CNN.com, including iReports; Daniel O'Neil, co-founder of EveryBlock; and Richard Gingras, CEO of Salon Media.

Some insights:

1. Why did the Rocky Mountain News disappear, despite having all the advantages? "We could not let go that we were a newspaper company.... You have to know what business you're in." (John Temple)

2. Early newspaper technology efforts were measured by what they could do for the core product—the printed newspaper. Big mistake. (Temple)

3. "We did not have a clear strategy, mission or objective. The web was a complement to the paper. That's not a strategy." (Temple)

4. Keep new ventures free from the rules of the old ventures. When the Columbine shootings happened, instant Web-based coverage was stifled, for fear the Denver Post would steal the story. (Temple)

5. Another mistake: The News tended to wait for perfection instead of moving quickly and being iterative. (Temple)

The other 20 lessons, after the jump.

6. "If you want to compete in a medium, you have to understand it. It's not clear the newspaper industry understands it today." (Temple)

7. Where is the R&D investment at newspapers? Now, most are just dog-paddling from quarter to quarter. (Temple)

8. The web is deeper than you think. Every click, impression, transaction, message generates streams of data that can be analyzed. (Michael Franklin)

9. The goal of all that data is to obtain "actionable insight" and sometimes to use it to make real-time decisions. (Franklin)

10. The technologies that are going to change consumer behavior in the future are touch computing, mobility, and tablets. (Gene Munster)

11. The main problem today is attention span. The stream of information is overwhelming. (Bradley Horowitz)

12. Consumers will be willing to pay a premium for someone to manage content for them. The big players now are looking at tools that help consumers manage the stream of content. (Blair Westlake)

13. Advice for newspapers? Be a part of the disruption. (Horowitz)

14. People will be willing to pay for enhanced functionality, like the kind they get from paid iPhone apps. (Munster)

15. The problem of monetizing content might take a lifetime to solve. (Westlake)

16. The devices on which we consume media will continue to get smaller, faster, and have greater memory. (Munster)

17. The first big breakthrough in using iReports for covering news was in 2006, when an earthquake on Hawaii knocked out CNN's satellite dish. (Lila King)

18. In 2007, cell phone footage from people on the Virginia Tech campus showed that the massacre was much bigger than news organizations originally thought. (King)

19. At the inauguration this year, CNN used 1,000 photographs submitted by attendees on the mall to stitch them together and create a single expanded photograph of the moment Obama took the oath of office. (King)

20. In the first year of iReport, CNN used viewer-contributed content to complement their coverage. In the second year, they used individuals' own, sometimes subjective, stories that "found truth in tiny slivers of experience." In the third year, they received reports from "passionate observers" with "fresh perspectives" to offer inside looks that found truth in multiple perspectives. (King)

21. The key to iReport's success? Support from the wider organization. (King)

22. iReporters are not trained or paid, but some of the content is licensed through a revenue-sharing agreement. (King)

23. EveryBlock co-founder Daniel O'Neil's advice to attendees? Experiment. Try it. Do it.

24. As with music, the atomic unit of content has changed. In music, it went from the album to the song. In journalism, it's going from the site to the story. (Richard Gingras)

25. We need to rethink the roles of reporters and editors. They also need to harvest content and curate it. (Gingras)

Massive hat tips to conference attendees and power tweeters: @sjcobrien, @nextnewsroom, @transnets, @mlfulton, @paidcontent, @missrogue, @jsnell, and @rplothow—as well as Chuck Peters, who organized the Cover It Live feed.

Full disclosure: BayNewser was not at the summit. The above insights were gleaned from the flood of tweets dispatched by the journalists and others in attendance. See the full stream at #mts