The Atlantic and Longreads are announcing a new partnership that aims to showcase the best in long-form journalism and fiction.
The partnership is, ahem, long-term and involves highlighting the “best” in long-form journalism and short fiction. The long and short of it? The deal will include work taken from magazines, newspapers, books and the Web.
In the details…According to an Atlantic release, Longreads, headed by founder Mark Armstrong, will retain “full editorial control” over stories featured on its site and will work “exclusively” with The Atlantic on sales initiatives, and “collaborate on product and promotional efforts.” Later this spring, The Atlantic will feature a selection of Longreads’ offerings.
Breathe now. In what has to be considered a long-form quote, Atlantic President M. Scott Havens remarked… “This partnership represents The Atlantic‘s broader commitment to developing and showcasing rich, compelling long-form journalism. Supporting and fostering great storytelling is our top priority—certainly the contributions of The Atlantic’s own writers and, as this collaboration signals, those of their industry peers and competitors, too. I’ve watched with interest as Mark Armstrong and the Longreads team have built a socially engaged community that is passionate about great journalism, and I’m excited to work with them to bring these kinds of stories to our more than 20 million digital readers.”
Armstrong also went long in his thoughts. He said, “Our vision for Longreads has always been to create the most open and diverse community for readers, writers, and publishers of outstanding nonfiction and fiction, whether it’s from a magazine, newspaper, book, or across the Web,” said Armstrong. “At Longreads, we’re excited to work together with The Atlantic on expanding our service and developing new models that support great work. They were supportive of this community from the beginning, and they understood exactly what makes it special.”