Would you pay $1,000 per year for access to a website? We would. If at the end of each year the same site sent us a check for $1,000 and a note reading “Next year, try not to be so stupid.” Regardless of our thoughts, Capital New York’s new owner — Politico co-founder and publisher Robert Allbritton — plans to charge $1,000 per year, or $99 per month, for access to a premium version of the site.
I anticipate the skepticism and appreciate it. If you’re producing something that has to be read by a media executive or a politician, they’re going to pay for it — that’s the big challenge.
It’s certainly a challenge. Charing $1,000 a year for access to a site is so ridiculous that it almost seems like it’s a joke. But then again we’re not a media executive or a politician, so maybe we’re just not seeing the appeal of flushing $1,000 a year down the toilet.