Anthony De Rosa, currently a product manager and technologist at Reuters, has been named the new social media editor for Reuters.com, Poynter reports. De Rosa has been called “The undisputed King of Tumblr” by the New York Times, and is one of the 20 people to follow on Twitter according to NBC New York.

According to a Reuters memo from Jim Impoco, De Rosa will, in his new role at Reuters, “help our journalists and editors use social media tools to monitor news, report news, and find leads. Under Anthony’s direction, social media will extend our brand, bring more people to Reuters.com, and make Reuters the most recognizable name in news.”

De Rosa will report to Reuters.com global editor Kenneth Li.