TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

AOL Buys Adap.TV for $405 Million

With AOL’s 2Q earnings announcement (revenue was up two percent, from $531 million last year to $541 million this year) came news that the company has purchased Adap.tv, an online video company.

For AOL, the acquisition of Adap.tv is about advertising. Adap.tv is a “programmatic video advertising platform,” according to AOL’s release, but in plain English Adap.tv matches video ad buyers with sellers. The numbers back up AOL’s big spend. Last year, Adap.tv had its digital hands in over 26,000 global ad campaigns.

“Two trends are prevalent in the video space right now — the movement from linear television to online video and the shift from manual transactions to programmatic media buying,” said Tim Armstrong, CEO of AOL, in a statement. “Adap.tv is positioned squarely in front of the huge opportunity these trends are presenting.”

Mediabistro Course

Magazine Writing

Magazine WritingStarting September 4, learn how to get your work in top publications! You'll learn how to create captivating stories editors will want and readers will love, understand which magazines are right for your stories, craft compelling pitch letters, and more! You'll leave this class with two polished articles and corresponding pitch letters. Register now!