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AP Names First VP for Digital Ad Sales

Ken Detlet has been named the Associated Press’ first vice president for digital advertising strategy and sales. Detlet comes to the AP from Mashable, where he served as senior vice president of sales and marketing since 2011. Prior to that he worked as VP of sales for Ziff Davis. He also worked for Dow Jones for over a decade.

“This is a strategic move for AP, as we grow our revenue from advertising and sponsorships,” said Jim Kennedy, senior VP for the AP’s digital products team, in a statement. “Ken has all the right skills and experience to chart a unique course for us.”

Detlet’s appointment is effective immediately and he reports to Kennedy.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.