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Bloomberg Media Adds GE Exec Paul Marcum

bloomberg_logoBloomberg Media has named Paul Marcum its head of global digital innovation, a new role at the company. Marcum comes to Bloomberg Media from GE, where he has served as director of digital marketing and programming for the past three years.

In a memo to staffers that was obtained by Digiday, Justin Smith — Bloomberg Media’s CEO — said Marcum will “devise and implement digital product and commerce strategies across all platforms.”

Marcum joins Bloomberg January 13.

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