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Bloomberg View Revamps Site, Adds Custom URL

Bloomberg View, the opinion arm of Bloomberg News, is growing up. The site now has its own URL (Bloombergview.com) and a brand new look.

The revamped View features responsive design which David Shipley, senior executive editor of the site, hopes will highlight its columnists.

“This updated website is the natural progression of our growth in the opinion space,” said Shipley, in a statement. “Bloomberg View’s reach has grown steadily since our inception nearly three years ago, and the redesign mirrors our evolution toward a core group of columnists and editorialists exploring and defining the issues of the moment.”

It’s not surprising that Bloomberg View has changed so drastically. When Michael Bloomberg rejoined Bloomberg Media, we noted that his focus would be on growing the site. When the boss man wants something, the boss man gets it.

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