Bloomberg Businessweek has been doing great things here, so it makes sense that the magazine is expanding its reach abroad. According to the Press Gazette, Businessweek is increasing its circulation in Europe and Asia by 80,000 per week.
Josh Tyrangiel, Businessweek’s editor-in-chief, said that one of the magazines goal’s is to be a truly global brand, and to accomplish that, it needed to up its stake outside of the United States.
Tyrangiel also feels that Businessweek could fill a void by expanding. ”There’s quite a lot of white space, ” he told the Press Gazette. “There are people covering the city, but I don’t think they are covering it in the way we do it and understanding the businesses that exist outside the city.”