Capital New York, which was recently purchased by Robert Allbritton, publisher and co-founder of Politico, is relaunching December 3. As part of that, the site is debuting a new site, a daily newsletter called Capital Playbook and… a paywall.
Let’s examine the most notable aspects of the relaunch: Capital Playbook and the paywall. The email newsletter will essentially be Politico Playbook, only for New Yorkers. Each morning subscribers will received a list of interesting stories and scoops. It’ll be written by Azi Paybarah, Jimmy Vielkind and Mike Allen.
While there will still be free content on Capital, don’t expect too much. According to a note from Gillian Reagan, Capital’s managing editor, the majority of the site will be hidden behind three, pay-to-read sections: City Hall Pro, Albany Pro and Media Pro. The areas each cover is fairly self-explanatory.
Reagan, in an email to FishbowlNY, said that pricing for the Pro system has not been set yet, and pointed out that Capital’s Pro content is free until the start of 2014.
It’ll be interesting to see where pricing will end up. In an interview shortly after Politico bought Capital, Allbritton said $1,000 per year, or $99 per month, was just about right. To that we say: If you can actually get people to shell out that much, then go on with your bad self.
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