Gossip rags love a good celebrity breakup, so naturally, they were all over the split of Katie Holmes and Tom Cruise. We would add something here about how creepy the whole situation has been, but you know, Scientologists. Those people don’t mess around.

Most celebrity glossies weren’t afraid of rustling some feathers though, and they were rewarded for it. According to the New York Post, the titles that went big on the TomKat news sold well. People saw newsstands sales jump to 1.4 million, Us Weekly sold 720,000 and In Touch had 632,000 copies fly off the shelves.

OK! — which was prevented from putting the Holmes and Cruise divorce on its cover because of its deadline — sold below 200,000 copies.

For celebrity magazines, this proves that when famous people experience difficult times, it’s a good idea to talk about it as much as possible.