David Pogue, the veteran tech columnist for The New York Times, is leaving the paper for Yahoo. In a post on his Tumblr, Pogue explained that he would be creating a new consumer-tech site for the company.
“Actually, ‘site’ doesn’t even cover it,” wrote Pogue. “I’ll be writing columns and blog posts each week, of course, and making my goofy videos. But my team and I have much bigger plans, too, for all kinds of online and real-world creations.”
Pogue had been with the Times for the past 13 years. He notes that choosing to leave the paper was difficult, and he’ll always support it:
No matter what happens to prose on paper, the Times itself, as a gatherer and curator of news, will always be necessary and important. The culture may be changing, and the readership may be shifting, but this paper steadfastly focuses on responsible journalism, irconclad ethics and superb writing. I’ll always be a loyal ally.
Pogue will start at Yahoo! “in a few weeks.”