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Details Announces E-Commerce Plans

Details magazine is partnering with Mr. Porter, an online menswear retailer, to feature clothing that will be available for purchase on the magazine’s website. The items will be handpicked by Details’ editors and Ashton Kutcher. Kidding! About Kutcher at least.

Dan Peres, the magazine’s Editor-in-Chief, tells WWD, “I’ve known Natalie [Mr. Porter's founder] for almost 20 years, back before she was a retail titan, and I was really eager to do a project with her.”

The selected products will also be shown on Mr. Porter.

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