More fashion news girlfriend! Elle has teamed up with H&M to give consumers a chance to buy select pieces from their upcoming fall collection on the magazine’s website. WWD reports that starting at noon today, elle.com will show four new looks and allow consumers to purchase some items from each outfit.
In the past, if you wanted to buy something from H&M online — say, this sweater that would probably complete your picnic table look — you were out of luck, so this is big news for the company.
A spokesperson said shoppers can expect more to come. “This will be a preview of what’s to come in spring 2012, when we launch our e-commerce site,” said Nicole Christie.