According to Business Insider, Golf Digest’s iPad readers make an average of $60,000 more per year and are eight years younger than the magazine’s print readers. The magazine recently hired a research firm to find out more about its readers, and those were the two big takeaways. The study also found that Golf Digest readers use the iPad to watch videos, but that’s not surprising.
Why would its iPad readers be richer and younger? Well, we’re thinking this would be the finding if any magazine surveyed their readers, not just Golf Digest. It has more to do with the iPad than the magazine.
The iPad is an expensive, frivolous (sorry Jobs, but it’s true), high-tech product. The more disposable income people have, the more likely they’d be to buy an iPad. Of course they’d have to be interested in something so cutting edge in the first place, but this all points to a young demographic.
The fact that Golf Digest’s iPad readers make more money and are younger than their print readers is interesting, but only because of what that says about the iPad, not the magazine.