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Here Are The Massive Boston Globe Web Traffic Numbers From Yesterday

Web traffic soared on the Boston Globe‘s two websites on Monday after the dual bomb blast went off at the Boston Marathon finish line.

So many eyeballs were glued to its subscription-based BostonGlobe.com, in fact, that the site went down, forcing editors to redirect all URLs to a running live-blog on Boston.com, its ad-supported free site.

Here is a look at some of the numbers, courtesy of a staff memo we obtained from deputy managing editor Bennie DiNardo:

  • 4.3 million unique visitors came to Boston.com yesterday, five times the average;
  • 1.2 million unique visitors came to Bostonglobe.com yesterday, six times the average
  • 5.9 million people viewed our video — 4.5 million to one video alone, Steve Silva’s dramatic video of the explosion.
  • Boston.com had 13.5 millin page views yesterday, triple the average.
Now, if only the paper — which the New York Times Company is looking to sell — could translate some of those disaster-coverage readers into paid subscribers.
Read the full memo after the jump:

Good morning,

 Tremendous work yesterday from scores of reporters, editors, producers, photographers, videographers and others, as the world turned to us to inform them about what happened. Our sites buckled under the load for a while, but the tech staff worked tirelessly to get us back up and live as quickly as possible.
A few numbers to show how the public responded to our work:
4.3 million unique visitors came to Boston.com yesterday, five times the average;
1.2 million unique visitors came to Bostonglobe.com yesterday, six times the average
5.9 million people viewed our video — 4.5 million to one video alone, Steve Silva’s dramatic video of the explosion.
Boston.com had 13.5 millin page views yesterday, triple the average.
Thanks to all who pitched in heroically yesterday, and will do so in the days and weeks ahead. As this tragic story unfolds, the world will continue to rely on us for the latest and best information.
Editor’s Note: An earlier version of this post mindlessly used the verb “explode” to describe the sudden rise in traffic. This was poor judgement on my part and I deeply apologize. – ACK
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