TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Internet Advertising Revenue Reaches Record Highs in 2010

The Interactive Advertising Bureau (IAB) just released its findings on advertising trends in 2010 and 4Q 2010, and surprise! Internet advertising revenue is way up.

Not that we’re doubting the validity of the report. It’s just always funny when agencies release reports that are completely beneficial to them. It’s like when the police launch “internal investigations,” and shockingly never find that the cops they were investigating did anything wrong.

But anyway, companies really are spending more money online, and IAB has some pretty impressive stats to back that up. Here are just a few:

  • Online advertising revenue in 2010 hit a record high of $26 billion, up 15 percent from 2009
  • 46 percent of that advertising was search, up 12 percent from 2009
  • Internet advertising has grown for the past five quarters straight

Randall Rothenberg, CEO of IAB, said the findings show that advertisers are adapting to the influence of the digital world. “Consumers have shifted more of their time to digital media – watching television shows and movies online – and advertisers now accept this multifaceted medium as a key component for reaching their targets.”

Mediabistro Course

Freelancing 101

Freelancing 101Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Through a series of weeklong webcasts, you'll hear from freelancing experts who will teach you the best practices for a solid freelancing career, from the first steps of self-advertising and marketing, to building your schedule and securing new clients. Register now!