Jann Wenner spoke with Ad Age yesterday and didn’t hesitate to show his distaste for Apple, and more specifically the iPad. He said that publishers who support the iPad migration are “crazy,” that using an iPad is difficult, and that it would be decades before most people use an iPad as the primary way to read magazines.
Of course we all realize that this is Wenner, a guy who loves print almost to a fault, so everything he said needs to be taken with a grain – actually, make that a cup full – of salt. But beneath the iPad bashing he does have a good point: Publishers who are letting Apple dictate the terms will probably end up regretting it.
Just how long Wenner holds out on Apple is anyone’s guess, but judging by this interview, it’s going to be quite some time before people see Rolling Stone on their iPad.
Is that a good thing or a bad thing? Only time will tell, but one thing is for sure: Wenner uses a walkman. Hopefully it’s one of the cool yellow ones.