BuzzFeed has named Jeff Greenspan its new chief creative officer. Greenspan was most recently communication designer at Facebook. He had been with the social network since last year. Prior to that Greenspan worked as a creative director for BBDO New York.

“Agencies have been making creative for 100 years that targets individuals, but the social web requires ad creative to be re-envisioned for sharing among groups,” said Jonah Peretti, founder and CEO of BuzzFeed. “Jeff is the perfect leader to work closely with a small group of leading brands to push advertising creative into the social age.”

“BuzzFeed is a rare technology and publishing platform that recognizes the importance of great creative in social advertising,” added Greenspan, in a statement. “I’m excited about innovating on the company’s current ad products and creating big ideas that can act as a new kind of ad creative.”