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Magazines Understand Facebook, Puzzled by Everything Else

The MPA held its first social media conference on Tuesday, and Dylan Stableford at Media Alley has a report that while most magazines have Facebook figured out, more than a few are still confused by other forms of social media, like Twitter.

Fitness magazine’s Digital Director, Christie Griffin, says Twitter is “a tough nut to crack,” Time has an entire team dedicated to its feed, and Sasha Smith, Rodale’s Executive Director of Creative Services, is merely hoping that magazines have stopped acting like they’re above social media.

Look, FishbowlNY is on Twitter, so we’re willing to help out. Log on, then link to something on your website. If someone asks you a question, answer them. See something good? Retweet it. When you come across an article you enjoyed, share it with your followers. And if all else fails, cross your fingers and hope that the Biebs retweets you.

That’s just a quick lesson, but there’s really not much more to it than that. We’ll have our people send your people a bill.

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