It used to be that the best way for editors to get their magazines to fly off the shelf was to plaster a picture of a movie star on the cover. However, the New York Times reports that things are changing. Now readers are more likely to buy a magazine featuring a reality TV star or a musician than say, George Clooney.
Blame the uprise in quality TV. “Movie stars are less revered than they used to be, and also audiences have shifted their allegiance in large part to television,” Jess Cagle, managing editor of Entertainment Weekly, explained to the Times.
A few examples: In 2012, Glamour’s best-selling issue featured Lauren Conrad on the cover; Lady Gaga sold the most copies for Vogue; and three out of the five best-selling Cosmo’s had TV “stars” on them, like Demi Lovato.
Poor movie stars. Magazine editors don’t want them anymore, so they’re left to toil away, getting paid millions to play pretend.