The long-lasting contract negotiations between The New York Times and the Newspaper Guild of New York is taking a new twist today: A planned walk out by union members.

According to a memo sent out by the Guild, Times staffers will stage a walk out at 3:35 pm, then hold a brief rally, where pro-union stickers will be distributed. Afterward staffers will return to their desks.

“It is long past time for the company and its negotiators to pay attention to what matters most of all to us,” reads the union memo, which was obtained by Jim Romenesko. “Together, we can make sure that happens. Join in, as beginning today, we will repeat our message until they hear it: Nothing less than fair wages and benefits.”