Keith Kelly, in a report about Adweek revamping its Hot List feature, cites a blog post media watcher Tony Case that says Mediaweek and Brandweek will stop print production in April. Case also says that Adweek will be launching a redesign of their website then, in part to respond to the new look Ad Age site.
But the big news – if Case is correct – is that print issues of Brandweek and Mediaweek are on their way out. We’ve been expecting this to happen since both magazines lost staffers and operated under one team overseen by the polarizing Michael Wolff. You could also argue that the magazines seemed to overlap coverage a lot, but still, each time print disappears, a journalist loses his wings.
Or something like that.