Quartz, the business centric site from The Atlantic, has named Joy Robins its vice president of advertising and strategy. She comes to the site after five months at NBC Universal, where she served as senior director of digital ad sales. Prior to her time there, Robins served as BBC Worldwide Americas’ VP of digital ad sales for four years.
“Joy brings a rare and perfect combination of entreprenuerialism, digital savvy and appreciation for high quality content,” said Quartz senior VP and group publisher, Jay Lauf, in a statement. ”And her track record of success gives us great confidence in her ability to lead our revenue-generating efforts.”
Robins’ appointment is effective immediately.