TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Reader’s Digest Association Looking for Buyer

The Wall Street Journal is reporting that Reader’s Digest Association (RDA) has hired advisers to help the company find buyers, which might include other media companies or a private equity firm. RDA is reportedly hoping to get an offer around $1 billion.

Sounds like a lot for a company that is experiencing some dark times. According to Folio, revenue for RDA is down 21 percent through 2011′s first quarter, and despite doctor’s loving Reader’s Digest, its circulation continues to drop.

If RDA is looking for hope, it should look no farther than Myspace’s recent sale. Sure, News Corp. lost a ton of money on the deal, but it proves that there’s always someone out there looking to buy whatever someone else is selling.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!