For over 40 years, The Sun, the leading tabloid in London that is owned by News Corp., was a Friday through Saturday publication. But yesterday, under the watchful eye of Rupert Murdoch himself, the Sun debuted a Sunday edition. When Murdoch announced the Sunday edition, the New York Times reports that he emailed Sun staffers, “Having a winning paper is the best answer to our critics.”
With such high stakes, it seems only right that — according to Murdoch — the Sunday edition did fantastic. He tweeted yesterday afternoon that the paper sold three million copies. We hear that Murdoch then did the cabbage patch in celebration, but don’t quote us on that.
While Murdoch deemed it a success, others, shockingly, weren’t so pleased with it. One London-based media commentator told Reuters the paper was “bland,” and said it was obvious that the boring content was meant to draw a line between the shuttered and shamed News of The World and the Sun. Another, a former Sun editor, said he “felt robbed,” by the lack of juicy gossip.