Sports Illustrated — the best sports magazine around — is getting into the television business. The magazine is teaming up with NBC Sports Group to launch the creatively titled Sports Illustrated, an hour long, monthly sports program. The show debuts July 24, at 9:00 pm, on NBC Sports Network.
Terry McDonell, Time Inc.’s Sports Group editor, said venturing into TV was an easy call. ”Sports Illustrated’s writing and photography have been intrinsically tied to television sports coverage for nearly 60 years,” he explained, in a press release.
In addition to content from SI’s journalists, the show will access the magazine’s deep past to provide an update on some of the more interesting stories and people from years ago.