When FishbowlNY heard in April that Fairchild was launching a print version of Style.com, we first thought of the Bizarro Jerry episode of “Seinfeld.” A website becoming a magazine is the exact opposite of the way things should be, much like the “Bizarro” friends Elaine makes are the opposite of Jerry, George and Kramer (Memorable exchange: Elaine: “They read.” Jerry: “I read.” Elaine: “Books, Jerry.” Jerry: “Oh… big deal!”). But Style.com/Print — yes, that’s the name — is happening, and it’s hitting newsstands next week.
Along with that terrible name, the contents of the first issue don’t sound enticing either. The New York Times reports that all the content is brisk, and some pieces are simply ripped straight from the Internet, such as a collection of Twitter updates and a list of which fashion shows got the most page views on Style.com. Brilliant, right? Well, that’s not even the worst part. While the focus of the issue is on spring fashion, all the ads feature fall clothing.
One would think that at some point, someone — anyone, a janitor for god’s sake — at Fairchild would’ve said, “You know, maybe Style.com/Print isn’t the best idea.” But that would mean everything would’ve happened like it does in real life, and Fairchild appears to be living in a Bizarro world.