When Andrew Sullivan left The Atlantic for The Daily Beast/Newsweek in late February, it was worth wondering just how much it would negatively impact The Atlantic. Sullivan’s writing was a major draw for The Atlantic’s website, but as Forbes notes, he hasn’t been missed that much:
In April — the first full month sans Sullivan — the site had its second-best month yet, traffic wise, says Bob Cohn, editorial director of Atlantic Digital. According to internal data, it drew 5.1 million uniques, more than 25 percent above its 2010 average of 3.9 million.
While that’s good for The Atlantic, we would bet that whatever traffic Sullivan is bringing The Daily Beast has been good for it as well. Essentially, everyone is a winner. And with that, we’ve reached our weekly quota for annoyingly positive thoughts. You’re welcome.
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