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The New York Times’ Traffic Drops 24 Percent in April

The New York Times’ share of newspaper sites’ traffic hit a 12 month low in April, dropping from a 13 percent share to 10 percent. Overall, page views fell 24 percent, while other newspaper sites collectively only declined by seven percent.

While this seems like pretty bad news, don’t jump off the Brooklyn Bridge just yet, because there are reasons behind the lull.

As Ad Age notes, there was a lot of news happening in March, and aside from that, April was the first month where post-paywall numbers could be scrutinized. Oh, and regarding that paywall, it appears to be working:

‘Our framework suggests that even if The New York Times loses 20% of its web traffic, it will need to add about 107k subscribers to break even,’ Citi analyst Leo Kulp said in a note to investors.┬áTimes Co. management said during its first-quarter conference call on April 21 that it had already added 100,000 subscribers, Mr. Kulp noted.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.