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The New Yorker Launches Revamped Website

The New Yorker’s website has a brand new look. The revamped has a good amount of white space — which makes reading easier — and highlights one featured article on the homepage and each subsection.

The updated is less difficult to navigate than the previous version. Each subsection is listed at the top of the page and new content is clearly marked under a section titled “The Latest.” The new site, according to a note from the glossy’s editors, gives staffers more flexibility when reacting to the news of the day.

The relaunched site not only looks great, but also allows readers to peruse every New Yorker article, dating back to 2007. It’s part of the magazine’s strategy to entice new subscribers.

As FishbowlNY reported earlier this month, the updated site comes ahead of a new, metered paywall the New Yorker will implement this fall. For print subscribers, nothing will change. But non-subscribers will only be able to access a certain number of articles before being prompted to pay. This new site — a big step up from the old version — might just tempt more readers to do that.

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