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Time Goes with Three Covers

Special circumstances call for special adjustments. Facing multiple big news stories — Hurricane Sandy and the election on Tuesday — Time decided to tackle them all, and published three separate covers this week.

The Hurricane Sandy cover will be sent to subscribers in the Northeast, while the dual Obama/Romney covers will be sent randomly to everyone else.

“In the storm-ravaged Northeast, our cover spotlights our Hurricane Sandy story with a dramatic image captured for Time by photographer Benjamin Lowy using Instagram,” said Richard Stengel, Time’s managing editor, in a note to readers. “The rest of the country—about two-thirds of our readers—will see covers with a Venn diagram for our election special. There are two versions: one has the case for Romney on top; the other has the case for Obama on top. Regardless of which you receive, you can turn it 180 degrees to put a different candidate on top. It’s up to you.”

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