FishbowlDC FishbowlLA TVNewser TVSpy SocialTimes LostRemote MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

Time Goes with Three Covers

Special circumstances call for special adjustments. Facing multiple big news stories — Hurricane Sandy and the election on Tuesday — Time decided to tackle them all, and published three separate covers this week.

The Hurricane Sandy cover will be sent to subscribers in the Northeast, while the dual Obama/Romney covers will be sent randomly to everyone else.

“In the storm-ravaged Northeast, our cover spotlights our Hurricane Sandy story with a dramatic image captured for Time by photographer Benjamin Lowy using Instagram,” said Richard Stengel, Time’s managing editor, in a note to readers. “The rest of the country—about two-thirds of our readers—will see covers with a Venn diagram for our election special. There are two versions: one has the case for Romney on top; the other has the case for Obama on top. Regardless of which you receive, you can turn it 180 degrees to put a different candidate on top. It’s up to you.”

Mediabistro Event

Find Out How To Land Your Dream Job

Job Search IntensiveLooking for guidance as you job hunt? Look no further. Join our Job Search Intensive, an interactive online event starting June 11, 2013. Over four weeks, you’ll watch live weekly webcasts featuring HR professionals, career experts, and recruiters who will share best practices for landing interviews and getting hired. Register here.