Time is relaunching Time Style & Design, a fashion title that was folded in 2009. The new version will be different than the old in that it will cover a wider range of topics. It will also have a smaller circulation and its own digital channel on Time.com.
“It’ll have a kind of broader palate,” Time’s Managing Editor Richard Stengel told Adweek. “There will be stories about art and architecture and design and technology, and that sort of thing. The previous iteration of it was probably more focused on fashion than this one will be. In that sense, this represents the kinds of things I’m more interested in, the things I think the Time reader is more interested in.”
Time’s Worldwide Publisher, Kim Kelleher, said the new Time Style & Design will benefit this time around from being more of a spinoff from Time, rather than a completely separate entity like the old one was perceived to be by advertisers.
See? We told you magazines were making a comeback.