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Viagra, Tiger Woods and Paranoia: A Look Inside the Bloomberg Empire

When a company is as big as Bloomberg, it’s always fun to get a look inside, which is why New York magazine’s piece in its latest issue about Michael Bloomberg and his empire is well worth a read. Here are a few media-centric highlights that we particularly enjoyed. The full, well-reported article can be found here.

  • All new hires must study a 376-page manual titled The Bloomberg Way. It was nice of Bloomberg to keep it under 380, right?
  • Bloomberg’s writers are rewarded for the clicks that their stories get. One sure fire way to get a piece noticed? “Write a story about Goldman Sachs, sex, Viagra, Tiger Woods, and Barack Obama.” We assume bonus points are awarded if all five are mentioned in the same article.
  • Employees are constantly being watched. “‘Anyone in the company can look you up to see if you’re at your terminal,’ a former staffer says. ‘It tells you how long your terminal has been idle.’” In other words, forget about long bathroom breaks spent reading your horoscope while on the toilet.
  • Donald Trump decided not to buy Businessweek once he heard it was losing over $40 million per year. The title now only loses $18 million per year. Does that make Trump smarter than we all thought, or does it simply mean Bloomberg is dumber? Pick one and go with it. They won’t care either way; they’re rich white guys.
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