WSJ. Money, the Wall Street Journal’s new “wealth management magazine,” debuts this Saturday, March 9. We first heard about the new magazine about six months after SmartMoney was shut down. The basic difference between the two is that WSJ. Money is for the rich.

“Our internal research shows that personal finance is the most requested content area among Journal readers,” said Romy Newman, General Manager, Print, The Wall Street Journal, in a statement. “Not only does WSJ. Money address this reader request, we’ve also seen significant demand from financial advertisers to reach our affluent audience in a highly relevant, glossy environment.”

WSJ. Money is a quarterly publication.