Nina Lawrence has been named vice president of global marketing, advertising sales, for The Wall Street Journal. Lawrence most recently served as W’s vice president and publisher. She had been with W since 2005.

“Working with our clients to create exclusive, custom opportunities is critical to driving our business forward,” said Michael Rooney, chief revenue officer of the Journal, in a statement. “Nina’s experience and proven track record of success will greatly benefit the Journal franchise and our advertisers as they seek to further distinguish themselves with our high-quality, discerning audience.”

Lawrence’s appointment is effective immediately.