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WSJ. To Increase Publishing Frequency

With the New York Times courting Deborah Needleman, it’s unclear if she’ll be editing WSJ. in 2013 and 2014, but there is one sure bet: WSJ. will be uppping its publishing frequency both years. Starting in 2013, WSJ. will publish 11 issues, then up that to 12 issues in 2014.

Adverising is up at WSJ. too. According to Dow Jones Company, the title has enjoyed a 45 percent jump in ad pages compared to last year.

Naturally, all this good news prompted some strong words from top editors. ”WSJ. Magazine has become the benchmark by which all glossy magazines are judged,” said Robert Thomson, editor-in-chief of Dow Jones & Company and managing editor of The Wall Street Journal, in a statement. “Our team’s successful formula of gloss without dross, of style with substance, has recast the character of luxury magazines and broadened the Journal’s already growing global audience.”

The benchmark by which all glossy magazines are judged!

Here’s something that would be worth boasting about: If they can hold on to the editor that helped make this all happen.

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